Terms and Conditions

2014 Audi of America - Bang & Olufsen  “Driven by Innovation 2.0” Incentive Program  

Terms and Conditions

The 2014 Audi of America - Bang & Olufsen (“Sponsor”) “Driven by Innovation 2.0” Incentive Program (the “Program”) starts at 12:01 AM Eastern Time on June 3,  2014 and ends at 11:59 PM Eastern Time on February 2, 2015 (“Program Period”).  There will be two parts to the Program.  Part 1 will be the Wholesale Order Program.  Any Sales Manager, who places Wholesale Orders (through Audi of America) for new MY15 Audi vehicle(s) that are equipped with either a Bang & Olufsen Premium or Advanced Sound System, will have the opportunity to qualify for rewards based on order goals.  Part 2 will be the Retail Sales Program.  Any Audi Brand Specialist or Sales Manager (“Participant(s)”), who sells a new MY15 Audi vehicle, equipped with either a Bang & Olufsen Premium or Advanced Sound System, may use the points they have accrued to redeem for valuable rewards during the Redemption Period.  The Program’s website is located at bang-olufsen.drivenbyinnovationprogram.com

This is a Bang & Olufsen sponsored Incentive Program.  Audi of America is an indemnified party.

ELIGIBLE VEHICLES:   Any new, untitled and unreported MY15 Audi vehicle that is equipped with either a Bang & Olufsen Premium or Advanced Sound System.  Previously reported specialty demos, sales demos and company vehicles, when properly reported to the end consumer during the Program Period, also qualify. (Employee Lease/Internal Sales do not qualify.)

SALES MANAGER ENROLLMENT:   In order to participate, each Audi Partner will be required to assign a Sales Manager for their dealership as the main contact and bonus point earner.  This needs to be the person responsible for ordering the Audi vehicles, equipped with the Bang & Olufsen Premium and Advanced Sound Systems.  This Sales Manager will be required to visit the Program’s website,  bang-olufsen.drivenbyinnovationprogram.com , and click on the Enrollment, log in using their six digit dealer code and then enter the full name and email address of the assigned Sales Manager for this program.  The Audi Partner will then be considered enrolled into the Program.  Multiple Sales Managers can be assigned and the 25% override bonus points will be divided evenly among them.


WHOLESALE ORDER PROGRAM PERIOD:   June 3, 2014 – December 1, 2014

WHOLESALE ORDER PROGRAM SUMMARY:   Bang & Olufsen will establish goals and provide this data to Program Headquarters.  A monthly email will be generated to each enrolled Audi Partner assigned Sales Manager(s).  This email will show the actual orders vs. target goal orders for the wholesale portion of the Program.  If the wholesale order goal is met at the end of the Program, Sales Manager’s 25% override points (earned from the Retail Program)  will be doubled to earn valuable rewards. 


  1. Starting June 3, 2014, Sales Managers order eligible vehicles equipped with a Bang & Olufsen Premium Sound System in A3, A4, A5, Q5, R8 or Advanced Sound in A6, A7, A8, Q7.
  2. Starting  August 11, 2014, Program Headquarters will generate an email to the assigned Sales Manager(s)  that contains actual orders vs. target goal orders.
  3. Emails will be generated on a monthly basis (after the initial email) to the Sales Manager(s) showing their current order status vs. their targeted goal.


RETAIL SALES PROGRAM PERIOD:   June 3, 2014 – February 2, 2015

RETAIL SALES PROGRAM SUMMARY:  Participants earn reward points towards valuable Bang & Olufsen rewards for selling an eligible Audi vehicle and additional points for correctly answering training questions.  Points will be accrued during the Program that can be redeemed for valuable Bang & Olufsen rewards after the Program has concluded. 


  1. Sell an eligible Audi vehicle equipped with either a Bang & Olufsen Premium or Advanced Sound System. 
  2. Starting the week of August 11, 2014, each Participant who has sold an eligible vehicle will receive an email with their username and password along with a link to the Program website.   
  3. Upon logging in the first time, they will be required to create a new password and activate the device (computer) from where they are accessing the site. 
  4. Emails will then be generated on a weekly basis, for prior week sales.  When the Participant receives the auto generated email from Program Headquarters, they may click on the hyperlink in the email or go directly to the Program website and sign in using their username and password, to claim eligible VINs.    NOTE:  After the initial log-in, Participants may log in at any time to review their Program statistics.
  5. Once a Participant is logged into the Program website, the screen will have a list of eligible sold VINs that were received from Audi Corporate for that Participant.  The Participant can then claim the VIN by clicking on the VIN link.
  6. After clicking on the VIN link, participants will be asked to correctly answer Audi - Bang & Olufsen related training questions.  
  7. Upon Program completion, participants can redeem points for valuable Bang & Olufsen product rewards.

LEARN AND EARN:   Each eligible Audi vehicle sold with a qualifying Bang & Olufsen sound system and ‘claimed’ within the Program Period, will receive 50 Points for Premium Sound Systems and 100 Points for Advanced Sound Systems.  Once the VIN has been claimed, the Participant will then be asked  two (2) training questions regarding an Audi vehicle and/or a Bang & Olufsen Sound System.  The Participant will have one chance to answer each of the two (2) questions.  Each question answered correctly will receive 10 additional points for Premium Sound System and 20 additional points for Advanced Sound System.  These will be added to the initial claimed VIN points’ as a bonus.  Audi Brand Specialists will earn between 50-70 points for each eligible vehicle claimed with a Premium Sound System and 100-140 points for each eligible vehicle claimed with an Advanced Sound System.  Points will be accumulated during the Program Period.  Starting February 16, 2015, Participants can use the points they have accrued to redeem for rewards at  bang-olufsen.drivenbyinnovationprogram.com
 NOTE:  The Program website will have training aids related to Audi and the Bang & Olufsen Sound Systems, which will assist in answering the questions .  

SALES TRAINING ‘CERTIFICATION TEST‘ BONUS POINTS:  A variety of training materials will be made available to the Audi Brand Specialist and Sales Manager.  Each participant taking the test will be able to earn 100 Bonus Points by passing the Bang & Olufsen “Driven by Innovation 2.0” Certification Test with a score of 80% or greater.  This Certification Test will be available on the Program website  throughout the program.  All Bonus Points from this test will be deposited into the participants Point Balance Statement Report the following day in which the test is taken.  Zero Points will be earned for a score less than 80%.  Each Participant has only one chance to take the test.

SALES MANAGER BONUS POINTS:  Audi Brand Specialists will earn between 50-140 points for each eligible vehicle claimed.  Once an Audi Brand Specialist claims a valid VIN and answers training questions or takes the Certification Test, the Sales Manager of record will receive 25% of the points earned by the Audi Brand Specialist or from 13-35 points.  Sales Manager's 25% of points earned will not be awarded when a Sales Manager is listed as the selling Audi Brand Specialist or person taking the Certification Test.

AREA MANAGER ENROLLMENT BONUS:  Area Managers enrolling their respective Audi Partners will qualify for the following items based on the percentage of enrollment achieved. 
 NOTE:  Partner Enrollment must be complete by July 31, 2014.
 80-99% Enrollment = B&O Play Earset 3i (headphones w/microphone)
    100% Enrollment = B&O Play Bluetooth Speaker

These rewards will be fulfilled during September 2014.

AREA MANAGER OVERRIDE BONUS POINTS:  Area Managers will earn 5% of total points accrued by their Audi Partners for retail sales and Certification Test points, to be used for reward redemption.

AUDI BRAND SPECIALIST/SALES MANAGER/AREA MANAGER REWARD REDEMPTION:  Starting February 16,2015 through March 5, 2015 (the "Redemption Period"), Participants can use their approved accrued points to order for their reward level.  All rewards are to be ordered at the conclusion of the program, unless otherwise noted. 

REWARD STRUCTURE:   During the Program Period, points will accumulate for the Audi Brand Specialists, Sales Managers and Area Managers for each qualifying vehicle sold and claimed; however, the maximum points that can be redeemed for this Program are 10,000 points.  Rewards can be redeemed based on the number of points accumulated, up to 10,000 points.  The point threshold achieved will determine the qualifying reward level.

Each Participant is eligible to redeem at the point category that they achieve.  Points cannot be bought, sold or traded.  Point categories cannot be combined. For example, a Participant earning 1,200 points must redeem the 1,200 point reward level package or lower. Points cannot be split to redeem multiple reward level packages. Only one reward level package may be redeemed per Participant.


Reward Level

Point Level

Level 1


Level 2


Level 3


Level 4


Level 5


Level 6


Level 7


Level 8


Level 9


Level 10


REWARD FULFILLMENT DATES:   During May 2015, rewards will start to be shipped to eligible Participants who have placed an order via the Program website.  Participants must redeem their Bang & Olufsen “Driven by Innovation 2.0” Incentive Program points for the corresponding reward level by placing an order through the reward redemption site at bang-olufsen.drivenbyinnovationprogram.com .

AUDI PARTNER GRAND PRIZE:  A total of three (3) Grand Prizes will be awarded to Top Performing Audi Partners for each of these accomplishments:

      •  - Most Approved Points
      •  - Most Retail Sales of Advanced Sound Systems
      •  - Dealers who meet or exceed Wholesale goal – one (1) random drawing

A Grand Prize includes:  A Bang & Olufsen BeoVision Avant 55 (55 inch television with 3D technology, Smart TV, motorized wall mount and BeoRemote One Control).

Only one Grand Prize per dealership will be awarded.

REWARD FULFILLMENT:   Rewards will be shipped directly to the Participants after the Program and Redemption Periods have ended.  Rewards are not redeemable for cash and they are not transferable or substitutable, except by Sponsor with one of equal or greater value. All costs and expenses, including any federal, state or local taxes, are solely the responsibility of each Participant who redeems for rewards. Participants who redeem points for rewards valued $600 or greater will be required to fill out a W9 Tax Form and will then be issued Form 1099-MISC for the MSRP amount of the reward within the tax season in which the reward was received.  Other restrictions may apply. Sponsor is not responsible for any inability of any Participant to redeem, accept or utilize their reward from Bang & Olufsen.  Participants may also be required to sign and return an additional Affidavit of Eligibility/Compliance and a Publicity/Liability Release by the return date specified in the Reward Notification Letter, or s/he will forfeit his/her respective reward.

ELIGIBILITY:  Any individuals who are an Audi Brand Specialist or Sales Manager in good standing at an Audi Partner, during the Program Period and at the time rewards are delivered, may participate. The Audi Partner must also remain in good standing with Audi of America during the Program Period and during the delivery of the rewards, in order to complete fulfillment.  If a Participant accumulates points during the Program Period but then leaves his or her Audi Partner before redeeming any rewards, the Participant will not be permitted to continue to participate or redeem any rewards. If a Participant accumulates points during the Program Period but then leaves his or her Audi Partner and becomes employed by another Audi Partner, the Participant may not carryover those points to another Audi Partner to obtain a more valuable reward.

The Sponsor reserves the right at its sole discretion, to disqualify any Participant who tampers with the entry or redemption process or the operation of the Incentive or otherwise violates these rules. The Sponsor reserves the right to cancel, suspend or modify the Incentive if fraud, technical failures or any other factor beyond Sponsor's reasonable control impairs the integrity of the Incentive, as determined by Sponsor in its sole discretion.

LIMITATIONS OF LIABILITY:  As a condition of participating in the Program and/or redeeming any reward, Participants confirm (and agree to confirm in writing) to release the Sponsors and its affiliates, subsidiaries, retailers, sales representatives, distributors and each of their respective parents, affiliated companies, officers, directors, employees and agents ("Sponsor & Others") from any and all liability, loss or damage incurred with respect to (i) the rewarding, receipt, possession, and/or use or misuse of any Reward, (ii) technical failures of any kind, (iii) unauthorized human intervention in any part of the entry process or the Program; (iv) electronic or human error which may occur in the administration of the Program or related processing; and (v) all other aspects of the operation of the Program. Participants hereby waive all rights to claim punitive, incidental, consequential, attorney's fees and costs, or any other damages and any and all rights to have damages multiplied or otherwise increased. All causes of action arising out of or connected with this Program, or any reward given, shall be resolved individually, without resort to any form of class action. Any and all claims, judgments, and reward shall be limited to actual out-of-pocket costs incurred, excluding attorneys' fees and court costs. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY. Sponsor & Others are not responsible for any computer, telephone, satellite, cable, network, electronic or Internet hardware or software malfunctions, failures, connections, or availability, or garbled, corrupt or jumbled transmissions, service provider/Internet/web site/ use net accessibility, availability, or traffic congestion, or any technical error, or unauthorized human intervention, or the incorrect or inaccurate capture of registration information, or the failure to capture, or loss of, any such information or the failure of any Audi Brand Specialist or Sales Manager or to properly enroll or enter any information or accurately provide user codes or passwords.

GOVERNING LAW:  All issues and questions concerning the construction, validity, interpretation and enforceability of these Rules, or the rights and obligations of Participants and Sponsor in connection with the Program, shall (to the extent permitted by applicable law) be governed by, and construed in accordance with, the substantive laws of the State of Michigan without regard to conflicts of law principles. All entrants consent to the exclusive jurisdiction and venue of state courts located in Oakland County, Michigan or United States District Court for the Eastern District of Michigan.  If the controversy or claim is not otherwise resolved through direct discussions or mediation, it shall then be resolved by final and binding arbitration administered by the American Arbitration Association in accordance with its arbitration rules and procedures or subsequent versions thereof (“AAA rules”).   The AAA rules for selection of an arbitrator shall be followed, except that the arbitrator shall be experienced and licensed to practice law in Michigan.  All proceedings brought pursuant to this paragraph will be conducted in Oakland County, Michigan.  Participants agree that the statute of limitations for asserting any claims shall be a period of one year from the end date of the Program Period.  Participants agree that any and all disputes, claims and causes of action arising out of or connected with the contest or any prize awarded shall be resolved individually, without resort to any form of class action. 

PUBLICITY RIGHTS:  By accepting a reward, Participants agree to allow Sponsor and/or Sponsor's designee the perpetual right to use their name, photos and/or likeness, and statements for promotion, trade, commercial, advertising and publicity purposes, at any time or times, in all media now known or hereafter discovered, world-wide, including but not limited to on the World Wide Web and Internet, without notice, review or approval and without additional compensation except where prohibited by law.